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  A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.

Krista Bourque

Principal

Boston, Massachusetts

A creative director and brand strategist, Krista’s expertise crosses many sectors from residential projects to commercial properties and mixed-use neighborhoods. A firm believer in the idea that the most successful brands are those that are authentic, Krista distinguishes her projects with a careful consideration of competitors, strategic messages, and on-trend graphic design.

Krista leads a visioning process with the design team and client that gets to the heart of each property's distinctive features. She then develops brand strategies that weave together each property’s most distinctive qualities. By staying abreast of trends and market forces, Krista delivers memorable campaigns that highlight properties in a crowded marketplace and differentiate them from competitors.

Seventeen years ago Krista created our Branding Iron studio, and since then she’s been responsible for growing the Branding Iron practice across the country including current projects in Chicago, Miami, Philadelphia, Baltimore, and Washington DC. 

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