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  Learn to be flexible and adaptable. Great design is 10% inspiration and 90% perseverance.

Keith Morrow

Senior Principal

Naples , Florida

The best professional advice Keith ever received was to think like a client; to devise designs and present them in a way that reflects the client’s business plan and customers. This has served Keith well in his 30-year career managing large-scale projects around the world. Whether he’s designing a new town, community, or resort development, he recognizes that each line on a drawing represents a design aspiration, a construction technique, and cost to his client so those decisions must be conscious.

Keith’s goal on any project is to create the highest form of design, creating places that do not appear to have had any human intervention. This could be why he has been drawn to work on golf and resort developments. Both focus on creating memorable spaces for people to relax, unwind, and connect with nature. Though urban sites are more challenging, Keith enjoys creating an oasis amidst the concrete, providing the opportunity for guests to drift away from the hectic world around them. 

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