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319 A Street - Branding

Modern homes with an industrial heart

Boston, Massachusetts

A hundred years ago 319 A Street was a leather shoe manufacturing warehouse. Today, it’s a sought-after bank of 48 modern, luxury lofts. But how do you stand above the crowd of other residences and showcase yourself?

You honor the heritage of the building, much like the design itself did. The marriage of the building’s industrial heart with contemporary interiors makes the space unconventional and attractive. Where the interior design of 319 A uses restored skylights, enameled brick, and barn-style doors, the brand campaign used textures, patterns, and authentic storytelling to build the marketing campaign.

The campaign honors heritage and detail, reinforcing the building’s stylish partnership of architecture, design, and craft. 

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