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Hook & Loop

Optimizing user experiences through innovative design

New York, New York

Hook + Loop, a collaborative team of designers based out of Infor’s headquarters in New York City, works to redesign next-generation user experiences based on research, inventive design, and strategic thinking. Infor retained our services to help create a unique, forward-thinking space for their brand engineers. We had to design a space to best suit Hook + Loop’s goals and needs while not disrupting the identity of Infor.   

Our team designed a customizable studio to mirror Hook & Loops non-hierarchical and transparent work culture. With a myriad of work settings, the studio supports all forms of collaboration and spontaneous discussion. The space provides a variety of amenities, such as bench desking, conference rooms, pantry with bar seating, lounge/gaming area, and telephone booths. This strategy offers staff a choice for how and where they work.

This project received SARA’s Silver Award for Design and raises the bar for workplace design. Hook & Loop is linked to Infor through a bold central staircase, while the style supports interchangeable wall graphics to allow the design firm to personalize their space and showcase their work. The office now promotes creativity and teamwork and allows Hook & Loop to better envision the future of the Infor brand. 

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