Skip to main content
skip to content Français Search
Start of main content

Smart, green, and active

East Cambridge, Massachusetts

What is modern living? In the NorthPoint neighborhood of East Cambridge, Massachusetts, modern living means having sidewalk cafes, local shops, bicycle paths, and lush parks. It means sustainable design and a daily life worth living.

NorthPoint is ideally located on the Charles River. Residents and businesses have near-immediate access to Boston, Cambridge, and Somerville—even more now with the green and orange line transit stations. Our client wanted to showcase NorthPoint to their potential tenants: residents, businesses, and people passing through.

Our Branding Iron team named features, analyzed competitors, and designed the key elements for the brand campaign. It became a layered narrative that translated into an engaging website revealing the cool things that NorthPoint had to offer.

The NorthPoint neighborhood is still growing. In a few years, even more residences will be available, more shops will fill Lechmere Square, and more people will enjoy the opportunities for activity and enjoyment.  

View A Project Near You

Find Stantec projects near you
End of main content To top