What is modern living? In the NorthPoint neighborhood of East Cambridge, Massachusetts, modern living means having sidewalk cafes, local shops, bicycle paths, and lush parks. It means sustainable design and a daily life worth living.
NorthPoint is ideally located on the Charles River. Residents and businesses have near-immediate access to Boston, Cambridge, and Somerville—even more now with the green and orange line transit stations. Our client wanted to showcase NorthPoint to their potential tenants: residents, businesses, and people passing through.
Our Branding Iron team named features, analyzed competitors, and designed the key elements for the brand campaign. It became a layered narrative that translated into an engaging website revealing the cool things that NorthPoint had to offer.
The NorthPoint neighborhood is still growing. In a few years, even more residences will be available, more shops will fill Lechmere Square, and more people will enjoy the opportunities for activity and enjoyment.