Pike & Rose, a neighborhood just north of the US capital, is coming alive. Streets and sidewalks host shops, restaurants, and entertainment—all the things that turn a neighborhood into a living hot spot.
The PerSei apartments themselves are beautifully finished and cleverly designed to make ample use of their space. Our job was to develop the brand campaign that invited potential residents to join in. The building has great amenities like a lounge, pool, and fireside terrace. And outside? Quick access to transit, exercise, and groceries.
We showed how PerSei became a social hub for residents—how tenants can expand their experiences by joining the mix of people and happenings just outside their door.