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Embracing Culture in Our Global Economy

February 15, 2020

Current View

By Jennifer Van Vleet

The pace of business and personal interactions is accelerating. Read in SMPS’ Marketer how to keep pace and respect culture at the same time.

As the world becomes more and more interconnected through technology, there’s a sense that people are closer than ever. It’s important to remember that significant cultural differences still underpin individuals’ decision-making. This article reminds us that how the end product is reached still requires nuance, cultural sensitivity, and a lot of communication.

  • Jennifer Van Vleet

    Based in Colorado, Jennifer is the vice president of marketing and communications for our global team. Passionate about empowering others, she’s responsible for all the marketing and communication teams outside of North America.

    Contact Jennifer
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