From the article:
User experience (UX) design is the next “new thing” in professional services. From marketing to projects, client-facing experiential-design thinking is changing the ways firms position, promote, sell, and deliver their services. Today, using advanced 3-D visualization technologies—drawing on more than two decades of some of Silicon Valley’s technology company best practices—the A/E/C industries are catching up fast, showing clients something they’ve never experienced before.
©Marketer, The Journal of the Society for Marketing Professional Services, December 2017, smps.org