The time is now to talk about how we use (and can reuse) one of our most precious resources—water. A shift is occurring where incorporating a holistic “one water” approach to water management is going to be key. Managing resources to generate value for the utility and its customers becomes more important. Where improving environmental quality, at least cost to the community and is not only needed, but asked for my consumers. This presentation explores the drivers for future success in the water reuse world.