Retail is evolving. New retail centers are becoming mixed-use destinations in which to live, work, shop and play. Communities and owners of under-performing malls are looking at how to reinvent their properties as distinct, authentic districts to bring people together and, at the same time, maximize owners’ return on investment. Non-traditional tenants such as healthcare clinics and fitness centers are filling vacant space. Online shopping is supporting the brick-and-mortar presence and allows customers more flexibility on how and when they shop. Online retailers such as Amazon, Warby Parker, and Birchbox are opening up brick-and-mortar stores.
The confluence of evolving trends makes creating unique, memorable and enduring experiences all the more important as we design for our communities.
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