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Rob McDonald

Director, Future Mobility and Smart Cities

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Rob is an experienced transport professional with over 25 years of experience, and his current focus is on smart cities. His job? Securing funding for projects that develop beyond the transport silo to see the benefits of cross-sector working in meeting people’s needs.

Currently leading a £1.73 million smart city cluster project that he developed, Rob is bringing together four local authorities and the key people from the sectors within those authorities to address public sector challenges around health, transport, and energy.

Rob started his career working on traffic management systems before moving into more general transport planning, such as leading the provision of multidisciplinary advice for major land development projects. About 12 years ago Rob refocused his efforts on developing our capability in intelligent transport systems (ITS)—such as leading the delivery of a £4.8 million package of ITS measures for the Reading Borough Council. He has also been heavily involved in European funded research projects.

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