With over 20 years of design experience and a unique perspective shaped by her background in biology, Phuong blends analytical thinking with creative insight. She thrives on uncovering innovative ways to represent familiar concepts, seamlessly integrating inclusivity, universality, and artistry into wayfinding and placemaking.
Phuong’s expertise spans experiential and information design, branding, and marketing. Her portfolio includes cultural and academic centers, healthcare wayfinding systems, and branded workplace environments. Known for her curiosity and collaborative approach, Phuong excels at bringing together diverse perspectives to create a unified vision that strengthens brands, improves navigation, and fosters meaningful connections to place.
Away from work, you can often find Phuong on the running trail, volunteering in her community, or planning her next adventure with her husband, Bill. She is passionate about supporting organizations that help women and girls build confidence, develop leadership skills, and form meaningful connections, including Girls on the Run Atlanta and CREW Atlanta.
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