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David Verbich

Associate, Transit Advisory (US Pacific West)

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Dedicated to helping transit agencies grow ridership, David has brought Transit Advisory services to Southern California. David has specialized in strategic mobility projects, helping clients develop long-term plans for a sustainable future. Working with transit agencies on a variety of projects globally, his first-hand knowledge and analytical skills help clients address challenges relating to net zero buses, ridership, technology, facilities, and workforce training. Currently, he is leading the development of a visionary and actionable plan to improve mobility in the Antelope Valley, a community in Los Angeles County with troubling health indicators.

David has a strong sense of social awareness. To provide fair and equitable mobility, he encourages agencies to fill service gaps by strengthening key corridors, designing alternative microtransit services, and addressing deficits in paratransit service. Useful and attractive transit gives freedom and opportunities to those with limited ability to access jobs, education, medical care, goods, and services. A key challenge he addresses is enticing car-lovers to use public transit and he is creating innovative messaging and outreach to grow ridership in a car-centric culture.

Living the car-free lifestyle he promotes professionally is important to David. Relying on public transportation puts him face to face with end-users—his most important clients. Growing up in Canadian cities where reliable public transportation was available, David has enjoyed the advantages of a car-free lifestyle. However, now in LA, he recognizes the many challenges that his California Transit Advisory Group must overcome.

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