Cities exist for people to exchange goods, services, and ideas. Larry works on the ideas. How to best serve a client’s needs or how to design a place—a master plan, a resort, a sports arena, an airport—where people can enjoy the time they spend there. To that end, Larry’s job is to present audacious concepts in a compelling fashion, winning new clients and inspiring existing clients to take exceptional action.
Larry works at the intersection of design and developing new business, ensuring that his group has a steady flow of new, culturally relevant projects, but also maintaining his edge as an established senior architectural designer in his own right. He’s received many design awards from organizations around the US, and he has extensive national and international experience in architectural, interior, and environmental design.
Larry focuses on fostering meaningful, memorable user experiences in the public realm by harmonizing his team’s design disciplines from architecture to interiors, landscape, and branding. For example, when Western Union wanted to update their global headquarters to improve retention and recruitment, Larry and his team tapped into Western Union’s history, global presence, and innovation. After using interior-design storytelling to connect the dots between an employee’s everyday work and a life-saving money transfer for a client, Larry and his team also improved office connectivity by working on collaboration and social zones within the headquarters.
To secure the resiliency and longevity of his clients’ work, Larry looks to experiential design. He’s always asking how a space can improve a user’s interactions, experiences, and memories. “Humans are creatures of the edge,” says Larry. “We love the unexpected. We love discovery.”