Providing strategic modeling advice for over three decades

Rotorua Strategic Traffic Model

Since the early 1990s, we’ve been providing the Rotorua Lakes Council with strategic transportation modeling advice. The Council has used this essential transportation data for long-term planning and infrastructure investment decisions, benefiting both the Council and developers. The modeling has also helped inform decision-making for future growth and development by understanding potential future road network stresses due to population and employment growth.

Most recently, the Council tasked us to revise the existing strategic model of the Rotorua District to fully incorporate the latest planning data. This included updating household distribution and composition, job distribution by location and type, and the road network to reflect recent infrastructure changes. We also integrated new traffic counts along major corridors to validate traffic flows against the NZ Transport Agency’s recommendations. Additionally, we created future projections for 2034 and 2048 with input from Council planning staff to support their latest Long-Term Plan.

To provide a more complete picture for the Council, we introduced a separate parking module into the modeling process. This module redistributes car trips based on parking availability and type, mimicking central business district parking behavior, aiding the Council in making informed decisions on parking charges and availability.