At a Glance
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321
Residential Units
- Location
- Tampa, Florida
- Offices
-
-
Client
-
-
Loci Capital
-
Maifly Development
-
-
Partners
-
-
Bozzuto
-
-
Architect
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Humphreys & Partners Architects
- Location
- Tampa, Florida
- Offices
- Client
-
- Loci Capital
- Maifly Development
- Partners
-
- Bozzuto
- Architect
- Humphreys & Partners Architects
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When ownership needed a standout identity for their multi-family project, their goal was clear: create a brand that could thrive in a growing market while staying grounded in the neighborhood’s unique charm.
We developed a brand strategy for 7th & Oak Apartments that brings to life the spirit of its Tampa Heights setting—an eclectic, emerging neighborhood with deep creative roots.
Our challenge was to strike the right balance between modern appeal and local authenticity. We developed a narrative rooted in connection, character, and the relaxed Florida lifestyle—crafted to resonate with renters seeking not just a home, but a true sense of place.
Visually, we leaned into tactile textures, rich teals, and warm woods to capture the area’s blend of history and growth. Editorial typography and candid, sunlit photography helped tell a story of inclusion, belonging, and ease.
The result is a name, visual identity, and brand system that feels fresh yet familiar—inviting residents into a new chapter of life in Tampa Heights and giving the property a bold identity in a fast-evolving market.
" }At a Glance
-
321
Residential Units
- Location
- Tampa, Florida
- Offices
-
-
Client
-
-
Loci Capital
-
Maifly Development
-
-
Partners
-
-
Bozzuto
-
-
Architect
-
Humphreys & Partners Architects
- Location
- Tampa, Florida
- Offices
- Client
-
- Loci Capital
- Maifly Development
- Partners
-
- Bozzuto
- Architect
- Humphreys & Partners Architects