Creating a brand campaign that captures the laid back vibe of Tampa Heights

At a Glance

  • 321

    Residential Units

Location
Tampa, Florida
Offices
Client
  • Loci Capital
  • Maifly Development
Partners
  • Bozzuto
Architect
Humphreys & Partners Architects

7th & Oak Apartments - Branding

When ownership needed a standout identity for their multi-family project, their goal was clear: create a brand that could thrive in a growing market while staying grounded in the neighborhood’s unique charm.

We developed a brand strategy for 7th & Oak Apartments that brings to life the spirit of its Tampa Heights setting—an eclectic, emerging neighborhood with deep creative roots.

Our challenge was to strike the right balance between modern appeal and local authenticity. We developed a narrative rooted in connection, character, and the relaxed Florida lifestyle—crafted to resonate with renters seeking not just a home, but a true sense of place.

Visually, we leaned into tactile textures, rich teals, and warm woods to capture the area’s blend of history and growth. Editorial typography and candid, sunlit photography helped tell a story of inclusion, belonging, and ease.

The result is a name, visual identity, and brand system that feels fresh yet familiar—inviting residents into a new chapter of life in Tampa Heights and giving the property a bold identity in a fast-evolving market.

At a Glance

  • 321

    Residential Units

Location
Tampa, Florida
Offices
Client
  • Loci Capital
  • Maifly Development
Partners
  • Bozzuto
Architect
Humphreys & Partners Architects

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