Visuals set the tone for a property that is far from ordinary
Fifteen minutes from Downtown Boston and miles from ordinary, Addison is an apartment community for those who prefer to forge their own path. Our Boston-based branding team created an eye-catching campaign. Using portrait photography overlaid with graffiti-style illustrations and a vibrant color palette, we infused the brand with an urban edginess that appeals to Addison’s pioneering renter.
With taglines like “Forge Your Own Path” and “Seek No Ordinary Shelter,” our brand campaign for Addison sets the tone for a property that is far from ordinary. The language and brand visuals speak to an audience that is like-minded in their individuality and adventurous spirit. Inspired by materials such as raw concrete and unpainted MDF, the brand reflects the intention of the interior design with its confident use of gritty and unexpected textures.
At every turn, bold graphics and memorable statements are designed to generate excitement about this apartment alternative in a unique East Boston neighborhood.
Krista Bourque, Principal, Branding Strategies
A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.
Jenya Guillemin, Senior Associate, Branding Strategies
To create compelling brand visuals, you must tap into the optimal combination of intuition, reasoning, logic, and art.
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