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Addison East Boston - Branding

Award-winning brand campaign for unique apartments in emerging East Boston

  • Boston, Massachusetts

    Boston, Massachusetts

Visuals set the tone for a property that is far from ordinary

Fifteen minutes from Downtown Boston and miles from ordinary, Addison is an apartment community for those who prefer to forge their own path. Our Boston-based branding team created an eye-catching campaign. Using portrait photography overlaid with graffiti-style illustrations and a vibrant color palette, we infused the brand with an urban edginess that appeals to Addison’s pioneering renter.

With taglines like “Forge Your Own Path” and “Seek No Ordinary Shelter,” our brand campaign for Addison sets the tone for a property that is far from ordinary. The language and brand visuals speak to an audience that is like-minded in their individuality and adventurous spirit. Inspired by materials such as raw concrete and unpainted MDF, the brand reflects the intention of the interior design with its confident use of gritty and unexpected textures.

At every turn, bold graphics and memorable statements are designed to generate excitement about this apartment alternative in a unique East Boston neighborhood. 

At a Glance

Offices
  • Boston, MA
Client
  • Redgate
Partners
  • Greystar
Award
Hatch Award, Bronze, 2022
Meet Our Team

Krista Bourque, Principal

A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.

Jenya Guillemin, Senior Associate & Senior Art Director

To create compelling brand visuals, you must tap into the optimal combination of intuition, reasoning, logic, and art.
Jenya Guillemin Senior Associate & Senior Art Director Read More

Krista Bourque

Principal

Jenya Guillemin

Senior Associate & Senior Art Director

We're better together

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Build Version: 2.5.0.8
Build Date: 2022-43-28 08:43:59