We helped reinforce Cooper University Hospital’s rebranding by increasing visibility and brand awareness of signs on campus
Part of Cooper University Hospital’s renovation and expansion plans was the opportunity to redefine the school’s brand image. This meant re-branding the signage on the Camden campus, and Cooper University Hospital sought out our project managers to provide oversight on the project.
The project's goal was to increase visibility, brand awareness, and accessibility for patients, visitors, and staff within the city of Camden. Our goal was to create sustainable signs—signs made from 85% interchangeable parts to promote versatility and reuse. Interactive displays, welcome signs, maps, and directional guides, our team offered the design and installation for all signs throughout the facility.
Our team also managed the local approvals and turnover of the signage related to the re-branding for the Cooper University Hospital campus. Finished in two months, the signage and re-branding project was established well in time for the completion of Cooper University Hospital’s renovation and expansion.
At a Glance
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Jim McPhilemy, Vice President, Buildings Program Management, US
Taking the lead project team leadership role for my clients is a rewarding challenge.
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