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Dalian on the Park

Branding campaign and interior design for multi-family residential

  • 293


  • 2

    Story Amenity Area

  • 14K

    SF Shared Amenities

  • Philadelphia, Pennsylvania

    Philadelphia, Pennsylvania

A neighborhood inspired by the city that surrounds it

Located in Philadelphia’s burgeoning Art Museum neighborhood, Dalian on the Park, a new, multi-family residential experience, was designed to fill a lifestyle niche that this area was lacking and to generate a new sense of walkability along the parkway.

Drawing inspiration from the city’s rich history, Dalian on the Park’s interior design borrows from the past as well as the thriving arts district. Industrial design elements such as a concrete pool table and blackened steel interior details embrace the grittiness of the city’s history, while crisp, white walls, wood veneers, and intricate wall coverings conjure luxury and sophistication. These perfectly balanced details work in concert to create a curated and timeless look.

When it came to the brand campaign, our Branding Iron team used that timeless feel for their foundation. The idea of detailed artistry combined with the upscale feel of a boutique hotel were used to resonate with people looking for something a cut above the competition. That translated to the logo, website, brochure, stationary, map illustration, and signage—a campaign that created a cohesive experience between the brand and the building’s interior design.

Common areas and amenities include a show-stopping, two-story lounge with fireplace and media wall, integrated technology, and a 25-foot-wide operable hangar door that residents can use to divide the lobby for private gatherings. A double-height library provides a luxurious escape for residents, and floor-to-ceiling windows throughout the amenity spaces and units highlight sweeping views of downtown Philadelphia.

With Dalian on the Park’s distinctive aesthetic and unique amenities program, a new level of luxury has arrived in this evolving neighborhood.

At a Glance

IIDA New England Chapter - Best Residential Design in the Multi-unit Category, 2017
Meet Our Team

Krista Bourque, Principal, Branding Strategies

A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.
Krista Bourque Principal, Branding Strategies Read More

Nina Daly, Senior Associate, Branding Strategies

A great brand comes from that magical place where a good story and compelling visuals meet, creating an experience that is both meaningful and memorable.
Nina Daly Senior Associate, Branding Strategies Read More

Jenya Guillemin, Senior Associate, Branding Strategies

To create compelling brand visuals, you must tap into the optimal combination of intuition, reasoning, logic, and art.
Jenya Guillemin Senior Associate, Branding Strategies Read More

Jocelyn Downing Robertson, Senior Associate, Interior Design

I love being able to affect someone’s experience and mood with an environment I helped create.
Jocelyn  Downing Robertson Senior Associate, Interior Design Read More

Krista Bourque

Principal, Branding Strategies

Nina Daly

Senior Associate, Branding Strategies

Jenya Guillemin

Senior Associate, Branding Strategies

Jocelyn  Downing Robertson

Senior Associate, Interior Design

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