Maintaining the eclectic culture of downtown while offering animated streets and compact critical mass of residents and businesses
While the City of Moorhead has invested in paths and community green space, they needed to set a similar commitment to revitalization in their downtown. The City and Downtown Moorhead Inc. (DMI) engaged us to complete the Downtown Moorhead Master Plan to bring new life and vitality to their aging downtown.
We completed a community-driven visioning and design process including design walkshops in the heart of winter, online surveys and interactive ArcGIS StoryMaps, pop-up events, small group listening sessions, and community-wide workshops. Based on what we heard, we developed a plan framework that prioritizes concepts for improved walkability, a critical mass of people and jobs, connections between the riverfront and downtown, and catalytic development. We then integrated the vision framework with land use, mobility, and open space opportunities and constraints to develop a broad strategy to achieve the vision.
The resulting plan offers urban design guidance for a more walkable downtown paired with specific strategies for reinvestment on a river-adjacent former power plant site, at the regional mall, and along streets with more pedestrian and bicycle amenities.
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