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Downtown Revitalization Initiative Plans

Doubling down on small-city downtowns

  • $125M

    Construction Value

  • New York, New York

    New York, New York

Fully focused on implementation, our plans have helped three cities draw a collective $125 million in new investment

New York State offered ten cities $10 million in downtown revitalization initiative grants. But the offer came with a catch: the cities had to use it to attract more money from other sources. We helped three cities develop plans—based on their assets and character—that did just that.

The cities all had intimate downtowns where small, but strategic, investments could have a big impact and attract new activities, businesses, and residents. For each site, we assessed retail, commercial, and residential markets to understand existing demand. Then we interviewed stakeholders, held public meetings, ran online forums, and collaborated with advisory panels to shape recommendations.

Each final plan included detailed profiles of priority projects—including several we felt could draw investment without the grant funding. Each profile explains how that project contributes to the overall vision, shows how its finances pencil out, and addressed how to build and manage it for the long haul. A significant number of our projects won final state funding. Thanks to our plans, the cities will see $125 million in additional public and private investment.

Meet Our Team

Wei Jin, Urban Designer

My design focus: people and the sense of place and environment. Integrate physical design solutions with social aspects and natural systems.

Steve Kearney, Principal

Working with—and learning from—community members is what excites me most in all of my planning projects.

Phil Schaeffing, Senior Planner, Urban Designer

From helping cities revitalize their downtown or creating new neighborhood centers, my goal is to create plans that benefit everyone.
Phil Schaeffing Senior Planner, Urban Designer Read More

Wei Jin

Urban Designer

Steve Kearney


Phil Schaeffing

Senior Planner, Urban Designer

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