Creating a holistic wellness brand for a waterfront apartment community with spa-like amenities

Location
Revere, Massachusetts
Offices
Client
  • Foxrock
Architect
Arrowstreet

Gibson Point - Branding

Located in Revere, Massachusetts, Gibson Point offers a holistic wellness experience that seamlessly blends luxury living with spa-inspired amenities. When owner Redgate wanted to introduce their new waterfront community, they partnered with our team to craft a campaign centered on well-being.

Inspired by Gibson Point’s serene coastal setting, we developed the tagline “Life in Balance”—a phrase that reflects the property’s commitment to harmony, health, and home. The visual identity draws on nature’s palette, with evocative photography and soft, shifting gradients that mirror the movement of light across the water from dawn to dusk. The logo mark takes inspiration from the tern, a graceful coastal bird native to the area. Meanwhile, organic textures like water and marsh grass evoke the calming, restorative energy that defines the resident experience.

Rooted in nature and wellness, the brand for Gibson Point embodies balance in every detail.

Location
Revere, Massachusetts
Offices
Client
  • Foxrock
Architect
Arrowstreet

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