Reaffirming IBM's brand identity to reinforce its global reach and knowledge base
IBM is one of those companies that have thoroughly contributed to our modern age. From hard disk drives to ATMs to championing open source licenses, they’ve been inventing and supporting invention for decades, and their roots go back even further than that—more than a hundred years—long before computers were on the scene.
Today, they’re still researching and developing. Their IBM Mass Lab integrates several distinct software brands previously scattered across six sites. We used distinctive architectural visuals to affirm each workgroup’s brand identity and reinforce IBM’s global reach and knowledge base.
We also asked employees to provide snapshots for elaborate photo mosaics. The mosaics depict IBM’s international locations and create an engaging graphic that stands up to constant revisiting.
The result? A vibrant, contemporary workplace that supports a technology-driven culture of collaboration.
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