A completely immersive body flight experience
Our team is helping a new movement get off the ground by designing an experiential retail concept where people can realize the dream of flying. Our team of architects; graphic, industrial, and interior designers; landscape and lighting specialists; structural engineers; and planners designed the initial concepts for iFly and are overseeing the roll-outs at multiple locations around the world.
The goal of the flight centers is to make the dream of flight a reality. The iFLY experience takes place in a high-tech wind tunnel located within a glass cylinder. We reorganized the building to make the flight chamber the focus of a visitor’s experience. A cool, nuanced color palette combined with soft curved lines and an interesting building geometry combine to create an immersive and memorable experience for visitors. The walls to echo the shape of the flight chamber—without corners, just like the sky. The result? An experience that strikes a balance between the technological feat of indoor skydiving and the adrenaline rush of flying and a gathering place for the skydiving community young and old to gather, again and again.
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