Skip to main content
Start of main content

Mira - Branding

A residential brand campaign infused with the creativity of Atlanta’s Arts District

  • Atlanta, Georgia

    Atlanta, Georgia

Celebrating artful living as part of an exciting mixed-use development

The arts inspire us, excite us, and encourage us to think in new ways about all that's possible. When our team was approached to develop branding for Mira, a new residential property located in the heart of Atlanta's Arts District and part of the expansive Midtown Union mixed-use development, we responded with a campaign that celebrates the excitement of artful living—we were inspired by Mira’s close proximity to the Woodruff Arts Center and the High Museum of Art that give Mira residents easy access to an enriching cultural experience.

Leading with the tagline, "The Symphony of City Living," our branding approach seamlessly blends harmonious elements to create a unique identity for Mira. The logotype draws inspiration from the geometric patterns found in sheet music. Evoking the inner workings of a piano, an undulating bar pattern serves as the brand's anchor and a secondary pattern takes cues from the fretboard of a guitar. A rich, jewel-toned color palette directly corresponds to swatches pulled from furniture and finishes found in the amenity spaces.

Our branding for Mira encapsulates the essence of artful living, inspiring residents to embrace a lifestyle filled with creativity, passion, and a deep appreciation for the arts.

At a Glance

  • Streetlights
Meet Our Team

Krista Bourque, Principal, Branding Strategies

A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.
Krista Bourque Principal, Branding Strategies Read More

Jenya Guillemin, Senior Associate, Branding Strategies

To create compelling brand visuals, you must tap into the optimal combination of intuition, reasoning, logic, and art.
Jenya Guillemin Senior Associate, Branding Strategies Read More

Nina Daly, Senior Associate, Branding Strategies

A great brand comes from that magical place where a good story and compelling visuals meet, creating an experience that is both meaningful and memorable.
Nina Daly Senior Associate, Branding Strategies Read More

Krista Bourque

Principal, Branding Strategies

Jenya Guillemin

Senior Associate, Branding Strategies

Nina Daly

Senior Associate, Branding Strategies

We're better together

  • Become a client

    Partner with us today to change how tomorrow looks. You’re exactly what’s needed to help us make it happen in your community.

    Contact Us
  • Design your career

    Work with passionate people who are experts in their field. Our teams love what they do and are driven by how their work makes an impact on the communities they serve.

    Join the Team
End of main content
To top