Creating a cultural and vibrant mixed-use hub
Moorhead Center Mall has been an integral part of the community since it first opened in 1972, serving as a hub for shopping, dining, and entertainment for the city of Moorhead, Minnesota. Despite undergoing several renovations to keep up with the changing needs of the community, the mall has faced a slow decline.
The City and Roers Development set out to revitalize the nine city blocks and transform the mall area. Their goal? Transform the 16-acre property into a central point for housing, retail, restaurants, and connections to the river and social experiences. Working with the city, Roers, and our design partners JLG Architects and Folkways, our team created a master plan that calls for over 1,200 residential units and 300,000 square feet of commercial space centered around a public square and city hall. We also created a multi-modal framework that prioritizes access to the riverfront park, community center, library, potential development of a regional museum, and other key cultural amenities.
When the project is complete, these improvements will create a more vibrant and appealing downtown area, while also helping to spur economic growth in the region.
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