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Moorhead Center Mall Redevelopment Master Plan

A community-driven master plan designed to transform a dying mall into flourishing neighborhood

  • 16

    Acre Site

  • 1200+

    Potential Units

  • 100+

    Retail/Dining Units

  • Moorhead, Minnesota

    Moorhead, Minnesota

Creating a cultural and vibrant mixed-use hub

Moorhead Center Mall has been an integral part of the community since it first opened in 1972, serving as a hub for shopping, dining, and entertainment for the city of Moorhead, Minnesota. Despite undergoing several renovations to keep up with the changing needs of the community, the mall has faced a slow decline.

The City and Roers Development set out to revitalize the nine city blocks and transform the mall area. Their goal? Transform the 16-acre property into a central point for housing, retail, restaurants, and connections to the river and social experiences. Working with the city, Roers, and our design partners JLG Architects and Folkways, our team created a master plan that calls for over 1,200 residential units and 300,000 square feet of commercial space centered around a public square and city hall. We also created a multi-modal framework that prioritizes access to the riverfront park, community center, library, potential development of a regional museum, and other key cultural amenities.

When the project is complete, these improvements will create a more vibrant and appealing downtown area, while also helping to spur economic growth in the region.

At a Glance

  • City of Moorhead
  • Roers Development
  • Folkways
JLG Architects
Meet Our Team

Jason Beske, Principal, Senior Urban Designer

My goal is to help communities create places of lasting value that are centered on people.
Jason Beske Principal, Senior Urban Designer Read More

David Dixon, Vice President, Urban Places Fellow

We help communities manage change to become more livable, equitable, and resilient.
David Dixon Vice President, Urban Places Fellow Read More

Joel Mann , Principal

The excitement of cities drew me to planning; seeing how much that excitement relies on streets built for people drew me to transportation.

Jason Beske

Principal, Senior Urban Designer

David Dixon

Vice President, Urban Places Fellow

Joel  Mann


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