We helped position the Shelborne Hotel as a premiere destination in South Beach
In the heart of South Beach and the Deco District, the Shelborne Beach Resort is a storied hotel address in a prominent location. Originating in the 1940s as one of Miami’s foremost beach hotels, the Shelborne slowly transitioned into a destination for rowdy, spring break crowds. With a desire to regain its former prestige, the Shelborne enlisted our help to freshen the brand and cement its position as one of Miami Beach's premiere boutique hotels.
Our renovations required a balance of thoughtful design and modern touch. The goal was to alter the hotel atmosphere in hopes to reduce party crowds, retain loyal clientele, and draw new guests. The renovation includes a new lobby, club lounge, front desk, retail amenities, restaurant, and new entry canopy. The outcome? Something to please new and returning guests alike.
Our design provided the hotel with the facelift it needed to flourish on Collins Avenue. With our help, the Shelborne has continued its reign as a premiere destination for families, professionals, celebrities, and international travelers coming to relax on South Florida's beaches.
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