Skip to main content
Start of main content

The Modern at Art Place - Branding

Residential living in the heart of Washington

  • Washington, District of Columbia

    Washington, District of Columbia

Make it Yours!

Faced with the challenge of branding a 500 unit apartment building in a short time frame, our team got to work developing a campaign that would draw attention to this multi-family development on the edge of town.

With an address outside the downtown core of the city, we needed a strategy to differentiate this property from others. We designed a concept around the "Make it Yours" tagline, which invites prospective residents to engage with the robust art program planned for the building. The tagline also supports the wealth of high end services, lifestyle amenities and connections to transit offered by the property—ranging from a rooftop lounge and pool to concierge service, club room, fitness center, yoga studio, zen garden, and even a private bocce court. The result is an exuberant digital and print campaign that presents a bold vision for the neighborhood and its residents.

At a Glance

Offices
Award
2017 HATCH Merit Award
Award
2017 Communication Arts Webpick
Website
www.themoderndc.com

Services


Markets


Meet Our Team

Krista Bourque, Principal

A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.

Jenya Guillemin, Senior Associate & Senior Art Director

To create compelling brand visuals, you must tap into the optimal combination of intuition, reasoning, logic, and art.
Jenya Guillemin Senior Associate & Senior Art Director Read More

Krista Bourque

Principal

Jenya Guillemin

Senior Associate & Senior Art Director

We're better together

  • Become a client

    Partner with us today to change how tomorrow looks. You’re exactly what’s needed to help us make it happen in your community.

    Contact Us
  • Design your career

    Work with passionate people who are experts in their field. Our teams love what they do and are driven by how their work makes an impact on the communities they serve.

    Join the Team
End of main content
To top