Bringing new life to an aging downtown

Town of Prosper Downtown Master Plan

Recently named one of the “Top 25 Small Communities in Which to Live” by US News and World Report, the Town of Prosper, Texas, has experienced rapid growth. While growth is welcome, it also puts a variety of pressures on a community. When the Town of Prosper and the Prosper Economic Development Corporation wanted to create a master plan for their downtown, they sought our expertise in urban planning, community development, and public consultation.

Working closely with residents, businesses, and other stakeholders, our team held a series of pop-up events, stakeholder listening sessions, and online surveys. We also held a large community workshop where more than 200 people told us what they loved about Prosper and shared their vision for the downtown through a thought-exercise called “six-word stories.”

With a goal to preserve, restore, enhance, develop, and promote the downtown for commerce, entertainment, and living—the master plan provides strategies and actions to help create a vibrant destination through preservation, adaptive reuse, and promoting diverse and innovative cultural activities.