Celebrating Volkswagen's rich history with a brand-inspired headquarters
From the iconic Beetle to the treasured Type 2, Volkswagen’s history in the automobile industry is one they’d like to share. In 2008 they asked us to design a new US headquarters that would cradle the past, drive the present, and empower the future. Our goal? Design a creative and dynamic work environment capable of catapulting the company forward.
VW’s new US command post would need to attract top-caliber talent while providing a platform to grow their brand. We worked closely with Volkswagen through the planning phase to create a design reflective of their culture. We altered the interior of the existing building dramatically, including the creation of a central interconnecting staircase between the second and sixth floors. This staircase, known as the Connector, is viewed as a representation of the VW logo and was developed to promote inter-departmental interaction.
The new Volkswagen U.S. headquarters is now a celebration of the company's iconic existence—a symbolic space to inspire a connection to the brand. Automobiles are proudly displayed throughout the facility, while wide hallways and high ceilings promote a feeling of spaciousness and sustainability.
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