Skip to main content
Start of main content

Birkenhead Town Centre Regeneration

Creating a new sustainable mixed-use quarter for residents

  • 1.5M

    New Square Feet

  • 650+

    New Homes

  • >10%


  • Birkenhead, Wirral, Merseyside, United Kingdom

    Birkenhead, Wirral, Merseyside, United Kingdom

Putting outreach and community engagement at the heart of a town centre’s revitalisation

In 2019, the Wirral Council and Muse Developments formed a joint venture with a bold ambition to transform Birkenhead for its residents. Over 15 years, the Wirral Growth Company (WGC) aims to create a sustainable residential neighbourhood with a modern commercial heart, transport and leisure enhancements, new green space and public realm, and a new home for Birkenhead Market.

This grand vision required a partner that could offer a holistic suite of services.

WGC engaged us to provide planning, community engagement, environmental assessments, and heritage and development economic advice. Leading community outreach, we orchestrated a consultation strategy that put residents at the heart of the development process—from pop-up events, presentations, and targeted sessions with local interest groups to local media engagement. The master plan was deeply rooted in the local community, building on the town’s existing strengths and maritime location, and we successfully gained planning permission for the client in April 2021.

When completed, the community will have access to up to 651 sustainable homes, upgraded play spaces and sports pitches, increased biodiversity and tree coverage, and a dynamic commercial centre. With revitalised leisure and retail, Birkenhead will offer an inspirational place to live, work, and relax.

This project was shortlisted for the Future Ambition award at the Insider Liverpool City Region Awards in 2021.

At a Glance

  • Wirral Growth Company
Architect of Record
AHR Architecture
Meet Our Team

Greg Dickson, Planning Director

Planning future development projects is both varied and challenging. Helping influence development and shape better places motivates me.

Lorraine King, Heritage Planning Director

I believe historic buildings and landscapes have an integral role to play in creating successful and sustainable places.

Greg Dickson

Planning Director

Lorraine King

Heritage Planning Director

We're better together

  • Become a client

    Partner with us today to change how tomorrow looks. You’re exactly what’s needed to help us make it happen in your community.

    Contact Us
  • Design your career

    Work with passionate people who are experts in their field. Our teams love what they do and are driven by how their work makes an impact on the communities they serve.

    Join the Team
End of main content
To top