Promoting sustainable travel choices within the Brighton and Hove community
In an effort to promote sustainable travel in England, Brighton and Hove City Council (BHCC) appointed us as transportation and highways framework consultant for their personalised travel plan (PTP) project across the city. Funded by Cycling England, the local transport plan and CIVITAS (The Institute for the Study of Civil Society) program, we acted as coordinator through the pre-intervention, intervention and post intervention stages.
The promotion of travel choices and the PTP programme was supported by a ‘Journey On’ campaign and community events such as 'Bike Week' and 'Car Free Day'. Before and after surveys were conducted, indicating a modal shift towards sustainable modes of transport, with a particular increase in cycling. In addition to this, we were commissioned to write a Best Practice Guide to PTP on behalf of BHCC and CIVITAS. The report reviewed previous traditional PTP interventions and theoretical concepts, to identify alternative applications of behavioural change which could be used to inform future PTP studies.
Following the success of this scheme, we were again commissioned by BHCC to direct the implementation of a workplace PTP which saw engagement with over 45 local businesses and destinations within the Valley Gardens East area.
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