Can immersive, in-person experiences revitalize US malls?
March 26, 2026
US malls have tremendous, untapped potential. What does it take to turn them around?
US mall owners, landlords, and tenants are getting creative as they seek to revitalize malls, which have been in decline for years. For example, some malls are offering immersive, in-person experiences for fan-favorite shows like Netflix’s Stranger Things, Squid Game, and others.
These experiences capitalize on trends that help bring people back to malls. It’s important to ask the question: how can mall owners take advantage of this momentum to capture the imagination of surrounding communities over the long term?
With decades of experience in urban design and mall redevelopment, Jason Beske can share:
- Why a mix of affordable, diverse housing and urban mobility solutions are key to the success and longevity of US malls
- The benefits of mixed-use neighborhoods
- How to meet community needs by repurposing amenities and services
- The benefits to repositioning the look and feel of US malls
Malls face daunting but exciting challenges that require thoughtful design solutions. With innovative placemaking strategies, vision, and creatively incorporating experiences like virtual reality, our team helps mall owners plan for successful revitalization.
Read more about our strategies for turning around a declining mall.