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Legoland Discovery Centre

Creating a tourist attraction within the Barclaycard Arena

  • Birmingham, United Kingdom

    Birmingham, United Kingdom

Supporting the diversification of Birmingham’s offer as a top visitor destination

The Birmingham Development Plan outlines the need to maintain and develop the City’s existing tourist facilities to contribute to Birmingham’s continued success as a destination for visitors. In line with this vision, NEC Group Ltd sought to convert an area of the Barclaycard Arena to provide a Legoland Discovery Centre and create a new attraction for families.

Our team provided transport, flood risk and noise impact advice and prepared the necessary documents to support the planning application for the scheme; securing an attraction that will have significant regional appeal, attracting visitors and families from beyond Birmingham.

The new centre not only raises the City’s profile as a destination for tourists, but it also increases footfall to the restaurants, shops and other leisure facilities in the surrounding area and delivers social value by creating employment opportunities for local communities. 

At a Glance

  • NEC Group Ltd
Meet Our Team

Dan Griffiths, Regional Growth Director

Finding practical and deliverable solutions to overcome our clients challenges is what makes our role fun, interesting, and worthwhile.

Marc Rennie, Senior Associate Transport Planner

I strive to facilitate the delivery of exciting places and spaces and provide real, sustainable travel choices.
Marc Rennie Senior Associate Transport Planner Read More

Dan Griffiths

Regional Growth Director

Marc Rennie

Senior Associate Transport Planner

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