Creating a brand campaign that is a true reflection of the property itself
How do you carve out your own corner in a hot neighborhood? There’s no shortage of luxury rentals in Boston’s Back Bay, and a distinctive brand campaign was what this property needed to stand out from the pack.
With floor-to-ceiling windows, views to the Charles River, timeless finishes, and artful amenity spaces, 30 Dalton has everything a modern city dweller needs. Branding Iron’s campaign, “7 Essentials for Modern Living,” allows users to learn about the property’s features while also discovering interesting details along the way.
Rather than just talk about the Back Bay neighborhood, the brand campaign focuses on how 30 Dalton’s location is cultured and connected—at the nexus of three great areas, the Back Bay, the South End, and the Fenway Cultural District. Pairing the message with a restrained color palette, elegant typography, and hand-drawn illustrations created a brand campaign that truly reflected the sophistication of 30 Dalton.
Services provided include the brand strategy, logo, website, print collateral (including brochure, and stationery), copywriting, illustration, and signage. In particular, the digital brochure for the penthouse units has proven to be very popular.
With this campaign, 30 Dalton stands out from its competitors, drawing attention in a crowded market.
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