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30 Dalton Brand Campaign

The 7 Essentials for Modern Living

  • Boston, Massachusetts

    Boston, Massachusetts

Creating a brand campaign that is a true reflection of the property itself

How do you carve out your own corner in a hot neighborhood? There’s no shortage of luxury rentals in Boston’s Back Bay, and a distinctive brand campaign was what this property needed to stand out from the pack.

With floor-to-ceiling windows, views to the Charles River, timeless finishes, and artful amenity spaces, 30 Dalton has everything a modern city dweller needs. Branding Iron’s campaign, “7 Essentials for Modern Living,” allows users to learn about the property’s features while also discovering interesting details along the way.

Rather than just talk about the Back Bay neighborhood, the brand campaign focuses on how 30 Dalton’s location is cultured and connected—at the nexus of three great areas, the Back Bay, the South End, and the Fenway Cultural District. Pairing the message with a restrained color palette, elegant typography, and hand-drawn illustrations created a brand campaign that truly reflected the sophistication of 30 Dalton.

Services provided include the brand strategy, logo, website, print collateral (including brochure, and stationery), copywriting, illustration, and signage. In particular, the digital brochure for the penthouse units has proven to be very popular.

With this campaign, 30 Dalton stands out from its competitors, drawing attention in a crowded market.

At a Glance

HATCH Merit Award, 2016
Meet Our Team

Krista Bourque, Principal, Branding Strategies

A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.
Krista Bourque Principal, Branding Strategies Read More

Jenya Guillemin, Senior Associate, Branding Strategies

To create compelling brand visuals, you must tap into the optimal combination of intuition, reasoning, logic, and art.
Jenya Guillemin Senior Associate, Branding Strategies Read More

Nina Daly, Senior Associate, Branding Strategies

A great brand comes from that magical place where a good story and compelling visuals meet, creating an experience that is both meaningful and memorable.
Nina Daly Senior Associate, Branding Strategies Read More

Krista Bourque

Principal, Branding Strategies

Jenya Guillemin

Senior Associate, Branding Strategies

Nina Daly

Senior Associate, Branding Strategies

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