A unique urban living experience in Chicago's Lincoln Park
This multi-family residential project, located in Chicago’s Lincoln Park, is designed to appeal to urban-ish families – those that want a blend of indoor/outdoor living in the heart of the city.
The property name—Norweta Row—is a reference to the NorthWestern Terra Cotta Company, the former occupant of the site. The logo? A modern play on a wax seal. Together, the name and the logo bridge the gap between what was and what will be. A story of transformation and revival within the city.
Using enchanting video and evocative images, the branding campaign is centered around the idea of “love your home as much as you love your city”. The development includes expansive 3- and 4-bedroom condos, perfectly sized for urban family living. Bundled under the name “The Norweta Club” the development offers unique amenities on site—a climbing wall, hammock park and solarium—supporting an active and vibrant urban life through all four seasons.
At a Glance
- Offices
Krista Bourque, Principal, Branding Strategies
A distinctive brand is a critical asset. It resonates with target audiences, creates meaningful emotional connections and directly impacts the bottom line.
Jenya Guillemin, Senior Associate, Branding Strategies
To create compelling brand visuals, you must tap into the optimal combination of intuition, reasoning, logic, and art.
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