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Changing public perceptions around new towns

December 19, 2025

Stantec’s specialists offer insights and analysis around our YouGov-powered new towns report

Only one in four people find new towns appealing, with many associating them with being ‘soulless’ or ‘poor quality.’ We know this because Stantec’s report on New Towns, featuring exclusive YouGov insight, offers a national picture of what the public really think about new towns. 

Rebuilding trust and changing perceptions of new towns is essential for the success of planning and delivering them. 

And crucially, our specialists have also provided complementary analysis and 12 recommendations on how the development industry should move forward. 

From implications on planning and transport infrastructure to sustainability and community engagement, our team can offer a broad range of insights on how we can better deliver new towns. 

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