Experiential branding meant basing the design on elements Woodward, Inc. employees would recognize
When Woodward, Inc. was looking to enhance a number of their campus locations, our Visioning, Brands, Experiences group worked with them to create extensive, experiential branding and environmental graphics throughout four of their campus locations. The enhancements were applied to the corporate headquarters and other production facilities for this 150-year-old global engineering firm.
The program established a visual branded language that expresses company values and expertise for future implementation into all corporate facilities. We generated the graphics from a mixture of images, diagrams, and equations used by Woodward employees, applied in an artistic manner to selected locations around each campus. They speak volumes to the high caliber of work that is performed in those locations and adhere to the Woodward brand guidelines with calculated creative expression.
These offices are an inspiring example of Woodward’s commitment to a healthy, thoughtful, high-quality environment that helps motivate their workforce daily.
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