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BSH Appliances

A retail-lifestyle environment transforms this New York showroom

  • 6K

    Square Feet

  • New York, New York

    New York, New York

A design that departs from traditional showroom structure, establishing a joint retail-lifestyle environment

BSH is a European-based company that is commonly known for their innovative home appliances. With a conglomerate of brands and a plethora of products, BSH has the power to reach millions of consumers in many markets around the globe. The company envisioned an Experience & Design Center to showcase their luxury appliances in fixed kitchen environments, and called upon our team to design it.

We helped BSH create full demonstration kitchens to offer an interactive experience for consumers. The lifestyle showroom features branded vignettes and home-like displays for Bosch, Thermador, and Gaggenau, BSH’s premier product lines. From fridges to freezers, the 6,000-square-foot space features over 120 high-end appliances.

The integrated design features a neutral color palette with bold materials to seamlessly blend with the branded components. Stainless steel, white lacquer, and an herb Gro-Wall complement hardwood flooring and glass segments to create a universal aesthetic throughout the showroom.

BSH’s new Experience & Design Center enables consumers to picture products in place and make more informed purchases. The design departs from traditional showrooms and creates a retail-lifestyle environment to bring products to life and reflect the personality of BSH.

At a Glance


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